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Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

  • Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.
  • Focus first on the offer, then the layout.
  • Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Effective Considerations Before Choosing The Best Web Design Company

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“Like the way a grand corporate event can never be hosted in a garage and a CEO will never dress like a beggar”- everything’s got a good reason behind it! ‘Judge a book by its cover’ is the main mantra that most of the people follow these days. Same thing goes within the cyber arena. Online marketers are everyday striving hard to make their websites look appealing and attractive to their visitors. To make your web design and development efforts worthwhile, the best web Design Company is at your rescue!

Since the modern online users are big time conscious about their needs and requirements. Only a single visit to a website is enough for the online visitors of today to decide whether they are again going to come back for meeting their ends. In such a stiff competition, imagine how amateur websites struggle with the professionally designed websites. Here the best web design company can lessen down your struggle to large extent by employing professional approach to your online venture.

The benefits of having a professional and best web design company can produce great results. Expect to reach higher stages of online success because the best web development company utilizes web solutions that will help you to develop and expand your online venture beyond anyone’s expectations. Let’s have a look at the major benefits of having the best web development company at your service:

• There is no place for amateur websites over the cut-throat competitive online medium. Since first impression counts a lot for all online marketers, only a professionally developed and managed website can create this experience! Create great impressions over your online visitors through websites created by the best web development company.

• A professional website design and development company also offers additional exposure to the websites through the CSS galleries. This is one of the most valuable benefits of availing the unique services of a professional website design and development company that submits your site to different online galleries showcasing it to specific audiences that would be otherwise impossible to accomplish.

• A professional design company highlights your expertise in the best possible ways. They project only those things in a subtle way which you are best at! For instance- if you are a master of design, they will put your design skills at display. A professional web design company directs websites to specific directions which is obviously better than just having a slopped website with no fixed direction or plan.

• A professional design and development firm ensures heavy traffic to your websites allowing you to generate loads of revenue for growing and expanding your online business.

• If you want to showcase your company products and services online, nothing could match up to the level of presentation that is brought by a professional web design and development company.

• Involvement of a professional web design and development company into your online business enables your website to gain better visibility and higher search engine rankings.

• Professional web designers and developers will ascertain that your site is easily navigable, viewable and accessible on all leading browsers thus making it possible for you to keep your professional attitude intact in front of your potential as well as existing clients.

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